Working Parents Need Support
The impact of COVID-19 on the workforce can’t be overstated. Many parents were thrust into the unfortunate position of choosing between their own mental health and family’s wellbeing, and their responsibilities to their jobs and ambitions for their careers.
There’s no one-size-fits-all solution. Depending on family age/stage, job role, company culture and industry, and even societal trends, each parent is trying to navigate all this on his or her own.
Even before the pandemic, half of working parents said they felt they couldn’t give 100% of their focused effort at work due to family obligations. So, even if things returned to the way they were, many working parents wouldn’t be able to thrive. And that doesn’t serve families, or employers.
Do You Want To Increase Your Standing with Working Parents?
What Working Parents Are Saying
Our Program Supports & Empowers
When working parents are given the time and specific support they need, we see the following benefits:
Increase in awareness of family-focused benefits
Improved perception of employer as understanding of parents’ work-life challenges
Increased employee Net Promoter Score (NPS) for the employer being a great place to work for parents
Improved perception of employer as doing enough to address the needs of working parents related to the pandemic and its disruptions
New and sustainable relationships among parents regardless of level, role or longevity within the organization